During my time at Laughlin, I had the chance to work with multiple well established clients on projects from kick off to launch date. My completed projects included:

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Northwestern Medicine - Main Art Director on an integration campaign and USNWR campaign. My copywriter and I conformed to Northwestern Medicine’s strict brand guidelines while still achieving a creative push to highlight their newest achievements and partnerships. Our concepts were fleshed out across multiple mediums such as bus shelters, billboards, print, native, and social.

 

HERA (Higher Education Regional Alliance) - I had the opportunity to design a digital badge for HERA to be awarded to students for various course completions. This badge was designed for a specific course, but also needed to be flexible enough to work for any future course and partnerships. I was able to blend HERA branding with a fun twist they loved to celebrate their students hard work, while also designing them a style guide for future badges.

 

I also had the chance to work briefly on projects for ASPCA, LVNG with Lung Cancer, and Grand Craft. All these projects gave me hands on experience pitching creative concepts to real clients and executing my ideas across a multitude of mediums.